Known as the absolute best SEO tool on the market, Semrush is undoubtedly remarkable. Still, those who find it expensive seek Semrush alternatives to replace this tool. Very few tools can replace it completely given its superiority.
For one, it offers the widest array of SEO-oriented tools. They’re great for competitive analysis, vastly improving your ranking and driving more traffic. Second, its plans are flexible and the company has a customizable plan for large businesses.
Its only downside is that it can be expensive for some. Yet, for a tool this advanced, you can expect to pay a bit higher – logically. Regardless, if you’ve made up your mind and want the best Semrush alternatives, we got you covered. Read on.
Top 6 Alternatives to Semrush for 2024
- SE Ranking – Best Semrush alternative overall
- Mangools – Best Semrush alternative for beginners
- Ahrefs – Best keyword research tool
- Moz Pro – Great set of SEO tools
- SpyFu – Best alternative for CPC and PPC metrics
- SEO PowerSuite – Excellent competitor to Semrush for agencies
Best Semrush Alternatives – Our Detailed List
Just for your information, a full Semrush review is available on our site in case you want to explore it further.
If not, then you’ll be enticed by all the Semrush competitors we tested for you. All 6 options below are used by the members of our team – a vital thing to know.
While we don’t think these are better than Semrush, a few of them come very close quality-wise. These alternatives include:
1. SE Ranking
SE Ranking is the closest Semrush competitor. It’s, again, an all-around SEO tool that you can use for a myriad of purposes.
It offers comprehensive competitor analysis to help you explore the competition and check its ranking on Google.
Another perk of SE Ranking is a simple interface. It’s beautiful to look at, with all the vital information displayed in graphs.
Like Semrush, SE Ranking supports the Site Audit feature to ensure the website is free of broken backlinks and slow-loading pages.
Our team uses SE Ranking daily and we find its Content Marketing extremely handy. The feature can write new text for you via the Content Editor option, which can craft new paragraphs and topics and even extend your content.
Moreover, SE Ranking is fairly affordable, yet, there are options like backlink audit, keyword manager, and page changes monitor, which tracks each change the page goes through. Important metrics like SERP features and social media insights are here as well.
On top of that, SE Ranking helps local businesses rank better thanks to the Local Marketing suite of features. Since we tackled its price, SE Ranking is among the most affordable SEO tools to get in 2024. A formidable Semrush alternative indeed.
The entire roster of plans starts at $44 a month and even this plan is feature-ridden. However, there’s a risk-free 14-day trial without providing credit card information.
Interested in testing it immediately? Here’s how to obtain a free trial on SE Ranking – don’t miss it.
2. Mangools
Mangools is a company with a multitude of SEO solutions, all of which can be used for free. However, you’ll find them the most impressive if you pay for them, as they’re extremely affordable. Mangools offers 5 tools in total.
For example, there’s KWFinder, which helps find more info about the analyzed keyword, such as its volume, difficulty, and other tidbits. We like that KWFinder displays related keywords and questions, helping you obtain higher authority for the given niche.
The SERPWatcher tool lets you effectively track ranking on Google and other search engines. It displays information like trust flow, citation flow, and referring IPs. Mangools, as a Semrush alternative, offers LinkMiner, a tool for backlink analysis.
It enables you to analyze any domain and discover its backlinks promptly. Not to mention its ability to procure new backlink opportunities that you can implement in your SEO strategy. Among our favorite features is the SERPChecker function.
This tool discovers the weak points of competitors through comprehensive SERP reports. Mangools won’t replace Semrush fully, as its features are weaker and more limited in comparison Besides, Semrush offers dozens of tools. Something that’s hard to beat.
That’s not to say you should disregard Mangools completely. It has a 100% free plan with annoying limits – it’s free at least. If you want to pay for it, the range starts at $19.90 a month, and the best, the Premium plan, is just $44.90 monthly, which sounds ridiculously attractive.
For more information, read our Mangools review.
3. Ahrefs
Okay, so Ahrefs is a known Semrush alternative that functions similarly.
It’s yet another powerful SEO tool that you can use for a heap of things. It’s excellent at monitoring backlinks and ensuring you have a low toxicity score with no broken links.
Simultaneously, Ahrefs has a comprehensive keyword research function to get more info about each keyword. Ahrefs signals the keyword difficulty, volume, and related questions, which lets you tackle each new topic more effectively.
We like Ahrefs because it can track your ranking across Google and other search engines. This is accompanied by competitor research that shows you the number of referring domains and keywords the specific domain ranks for – a handy addition.
Ahrefs looks gorgeous, alas, it’s not more intuitive than Semrush. The good news is that Ahrefs covers platforms like YouTube and Amazon for rank tracking, plus, it has a solid Chrome/Firefox extension for monitoring backlinks, PPC, and keyword search volumes.
While discussing backlinks, it’s good to know that Ahrefs lacks the disavow function for removing a dead backlink from Google. Semrush offers it, which is a huge plus. Perhaps the biggest downside of Ahrefs is its steep pricing and no free trial. Disappointing.
How much does this alternative to Semrush cost? Ahrefs starts at $99 a month but a tad better plan is already at $199 a month.
Ahrefs can be VERY expensive if you want to get the most out of it – even more so than Semrush. Coupled with the lack of a free trial, it’s a tool you want to think about twice before getting it.
4. Moz Pro
Moz Pro is an excellent value for the money and yet another solid Semrush alternative.
Our Moz vs Semrush duel showed that Semrush is better in every aspect. However, if you’re less demanding, you’ll enjoy Moz Pro and its informative nature.
Moz Pro comes with an old-school interface that displays every bit of info you need. It allows you to improve upon your SEO strategy with backlink research and the Keyword Explorer tool. Furthermore, the page Authority feature comes in handy.
It lets you see how authoritative a particular page or domain is to get a better understanding of it. We like Moz Pro’s frequent rank-tracking updates that you can use to track your website’s ranking with incredible accuracy.
Another feature of Moz Pro is a 30-day free trial, which you won’t get anywhere else. Semrush gives you a 14-day trial, for example. However, its backlink database is about 40 trillion, while Semrush has around 44 trillion links. It’s not negligible.
Features-wise, Semrush is ahead as well. It’s more in-depth in its reports and offers more interesting metrics, such as estimated traffic for domain research, which Moz Pro lacks. In fact, Moz Pro is less impressive when discussing competitive research.
If you’re interested in it, know that it’s priced moderately, albeit, this can change if you need more from it. Its page-crawling capabilities are excellent, for instance, and the cheapest plan can crawl more pages than Semrush if that’s what you need.
5. SpyFu
SpyFu is often compared to Semrush and similar tools for a good reason. The tool is a stellar alternative to Semrush due to its great competitor analysis.
It has the word “spy” in it for a good reason, as it basically lets you spy on your competitors.
Not only that. SpyFu includes a good amount of SEO tools, such as domain overview, which analyzes each domain and displays its organic traffic, paid keywords, and estimated monthly PPC clicks. In addition, there’s advertising research for deeper market inspecting.
Our team likes SpyFu because of its simplicity when discussing ease of use. It’s easy to access backlink builder, SERP analysis, and rank tracking. Also, there’s an SEO writing assistant to help you craft new content masterfully with the help of an AI-driven solution.
SpyFu’s rank tracking is impeccable, with daily updates to keep the information fresh. Its plans are incredibly generous and SpyFu ends up being one of the cheapest Semrush alternatives. Its annual plan starts at just $16 a month – cheaper than Mangools!
However, our recommended option is the Professional plan with unlimited data exports, search results, and domain overview reports. What’s more, SpyFu offers up to 10 years of historical data to track the domain performance nearly from its inception.
Ironically, we found Semrush to be the best SpyFu competitor. It’s a better and more insightful solution overall. But if you want to pay less – and get less – and you don’t mind the lack of traffic analysis and weaker keyword analysis, it’s an interesting alternative nonetheless.
6. SEO PowerSuite
The final Semrush alternative and competitor is SEO PowerSuite. This is a unique solution because of its desktop-based nature that no other option on this list possesses. Yes, you have to download the app to use it, which we actually like, as we don’t have to rely on the browser.
SEO PowerSuite is used by millions of users to extrapolate technical information for improving their SEO tactics. For one, there’s Rank Tracker that aids keyword research and tracking your domain’s ranking. We like its Website Auditor function, for instance.
Like Semrush, it’ll find on-page and technical issues to ensure the site functions well, thereby, ranking better. The backlink research tool is titled SEO SpyGlass and works wonderfully for discovering backlink opportunities and fixing dead links.
We like that, unlike SE Ranking, SEO PowerSuite covers almost all search engines you can think of. If your aim is to rank better on Bing, you can use it. Another thing we love is automation, which can be used to perform certain tasks automatically.
Location and device filters for keyword/domain research are here as well and that’s vital to improve ranking in specific locations or devices. SEO PowerSuite is free to download from the official site and in this case, offers 4 SEO tools, many of which we mentioned.
Of course, if you want to bump it up, a fully-featured version requires a payment. SEO PowerSuite offers a heap of plans but we recommend the 3-year Professional plan with site auditing, page crawling, unlimited keywords to track, and much more.
Why Do People Look for Semrush Alternatives?
Semrush alternatives we presented have a fair share of qualities that can very rarely surpass Semrush. We don’t want to sound overbearing and say that despite not liking Semrush, you should still use it. No. But objectively speaking, it is the #1 SEO tool currently available.
Those who seek its alternatives usually do so because Semrush can be expensive. Also, the tool’s feature-rich interface seems intimidating at first, which can deter newcomers from using it. Yet, if you use it for a day or two, you’ll see that it’s incredibly intuitive.
We want to point out that we understand why one might dislike Semrush, after all. For example, the free plan is very limited but at least it’s there. Some might prefer Moz and its 30-day trial instead of a 14-day trial on Semrush.
Semrush’s plans are also created for one user only and no matter the plan, the price for additional user seats is the same. In comparison, SE Ranking supports 3 subaccounts in the Professional plan, which is cheaper than most of Semrush’s plans.
These are small nitpicks if we look at it from afar. If you’re looking for the most comprehensive SEO tool for gathering crucial insights about your and competitors’ domains, this one will probably fit the bill if you’re willing to pay a tad more.
In Conclusion
To conclude, we think the best Semrush alternative is SE Ranking. It costs less while providing an impressive level of performance. You’ll find it similar to Semrush in terms of ease of use, with nearly as accurate rank tracking and keyword information.
We also want to emphasize Mangools and Moz Pro as typical Semrush competitors. Ahrefs’ rankings are updated weekly – a nasty downside. However, Mangools stands its ground well compared to Semrush, even though it’s inferior after all.
Other tools on our list are for those on a shoestring budget. SpyFu is very affordable and serves well for competitor analysis but not so much for analyzing your domain.
We left SEO PowerSuite for the end in case you want a desktop-based option. It’s no doubt a smart option for those not willing to pay for an SEO tool because it’s free. Now that you’re fully informed about Semrush alternatives, we’ll let you decide. That much we can do.
