Voici ce que pense le CEO de la maison de disque Nettwerk, dans ces mots exactes :

«What you’re looking at is a shift to reevaluating free. How do you monetize free? The water industry has done a really good example of this. In the world that we live in, scarcity drives up value. What’s scarce and what’s authentic? That’s how you start to reevaluate free. I’ll be giving examples of this, and showing how to actually get money from it.”